7 tips to create an outstanding marketing plan for your business

 Thanks for reading this blog in this we will be covering 7 tips which might make your marketing better or can tell you some or can give you an extra edge on your marketing efforts although everyone considers marketing and sales same but it’s not at all same although we might use similar strategies or similar approaches when we deal in sales v/s when we deal in marketing cause the difference in sales is that they are already on the consideration part of it in other words sales is one to one but in marketing it’s not one to one it’s more like one to many yes sales is one to one marketing is one to many cause marketing has to do it otherwise it’ll all go down on the drain 

1. Touch points -   

People usually don’t care much about touch points but what you need to know is that you’ve to appear more than you expect no one will buy your product or service at first glance especially when you’re new in the market cause the reason behind it is the first time you appear to them they will only got to know your name you need attention of your potential customers at least 3 times if your product is not come with a premium pricing, if your product comes under any kind of premium pricing it can go up to 7 times before the customer will think about making a purchase he has to go around these touch points to give it a try.

2. Selective Marketing-

Before going for all the matrices select the most favourable audience who comes under that market that will buy the product or who you’re sure about in initial phase of marketing focus on them only otherwise you might spend a lot on ads that’s not bad if you spend in marketing and branding but what we are looking here is for some values for money so that we can come on a state where we can get few positive results that will be better for us in the long run 

3. Mere Exposure Effect 

Mere exposure effect is a psychological phenomenon which says we as people as humans we associate 

Frequency with trust so the more often we show up in front of people the more often they see us the more they know us the more they like us and the more they trust us it goes with everything for an example if you met someone and nothing negative happened then you’ll start trusting that person even if that person haven’t done any effort to achieve that it’s our subconscious mind which builds that for that person in fact it happen oftentimes if you’ll think about it now then you’ll realise it has already happened a lot of time

4. Email Marketing- 

No matters how much you deny the fact that email marketing doesn’t work but it does work if you ask me how it does it’s work in brand recall if you approach people with offers with new launches with upcoming products then you will stay in their mind and if next time they in need of something which is your product then they will think about you or who knows they will choose you over your competitor and if you ask the reason behind it I know you won’t you already know the reason 

5. Focus on your customers 

We all know the market is very big we will see a potential in everyone to make them our customers but what we don’t thinking an is that at this point we know everything about our customers like who they’re , what they do, how much they ears, and the other demography and geography of our customer so if you get greedy and start to run behind that potential customer you may lose this one too.

6. Miracles and Miseries 

Why someone will or should buy your product? The question is simple so the answer is they will buy your product cause you'll show them that either you can take them near miracles like taking them towards something that they want or they like or you can do the opposite by showing them you're taking them away from their miseries if you'll do that then someone can give your product a try or can say that can give you consideration over your product

7 Feature and Benefits 

To begin with features and benefits can be two driving force which can work in parallels to give you a good speed of you did it right honestly speaking if you will do it correctly then only it's worth doing otherwise it's not tell them about either feature or benefits of you tell them about both at the same time then they'll get confused over it which can cost you something like losing a new opportunity which you lost just because you were not able to explain it correctly cause if you tell them both at the same time it can portray you as someone who's in a hurry to get everyone 

Also remember people buys solution if you're not solving any problems then people might not consider you as a brand no matter how much you've spent in marketing or branding or how much efforts you've put on the product if you're not giving any solution then it'll become a product which only and it don't have anything else to it